Operational Architecture
Engineered scalable human/machine divisions of labor before LLM adoption became standard corporate practice. Specialized in integrating AI tools into high-output production pipelines while maintaining strict brand integrity and quality control.
Crisis & Infrastructure Management
Governed high-stakes technical communities where information latency and miscommunication carried immediate financial risk. Developed trust frameworks and real-time response protocols to maintain ecosystem stability during market crises.
Technical Translation
Translates complex technical architectures into highly impactful commercial narratives. Synthesizes abstract AI and system functionalities into clear, signal-driven communication across diverse stakeholder groups.
Room Reading & Conversion
From live stages to collapsing decentralised ecosystems to cold audiences — I know how to read what a room needs and move it. Not through pressure. Through precision. Built across B2C sales, Web3 crisis communication, and live event hosting with no safety net.
Most organizations add AI to how they work. I design around it — engineering what the machine handles and what needs a human call. Over 8 years across digital marketing, Web3 community infrastructure, live events, and Oscar-nominated film, I developed one thing that doesn't come from a course: knowing when the output is right, when it isn't, and why it matters.
Creative Director & Workflow Consultant — Independent · Independent
2016 – Present- —Rebuilt creative production around AI: designed prompt systems and content pipelines where machine output handles volume and I handle the calls that determine whether it works — tone, timing, what gets cut
- —Retained as the final tier of human validation for high-volume automated systems, managing operational risk where execution failure carries immediate consequences
- —Managed full-cycle campaigns across Instagram and Facebook for clients across multiple industries simultaneously
- —Delivered photography and video assets in-house alongside strategy, compressing the gap between creative direction and execution
- —Grew audiences by treating engagement as signal — building content that earns attention rather than buying it
Community Manager · Web3 & AI Project Clients
2019 – 2023- —Managed live Telegram communities for Web3 and AI projects where a single miscommunication could cost the project real money
- —Built the trust infrastructure that kept communities intact during market crashes and project crises
- —Operated as the translation layer between technical teams and non-technical communities
Live Event Host & MC · Tech & Blockchain Events
2018 – 2023- —Hosted panels, product launches, and conferences in the AI and crypto space — full ownership of room energy, no safety net
- —Familiar enough with the material to go off-script, redirect, and add value live
Creative Director — Film, Video & Theatre · Independent & Commissioned
2017 – 2022- —Led full creative direction for music video and theatre productions — concept through delivery
- —Managed creative teams and production logistics under real constraints: budget pressure, hard deadlines, irreversible live performance
Production — Film & Post-Production · Oscar-Nominated Productions
2018 – 2022- —Embedded across production and post on Oscar-nominated projects — on-set logistics, editorial workflow, creative continuity at the highest professional standard
- Google Digital Marketing
- Meta Social Media Marketing
- English — Native